Bell has unveiled plans for Bell Ice Cube, a gathering place in the heart of the Vancouver 2010 Olympic Winter Games, where visitors can watch Olympic events on TV, listen to live music and meet some of the athletes.

The 3,000 square-foot viewing centre will open to the public on February 11. During the Opening and Closing Ceremonies and during major sporting events, fans be able to watch on a large projection screen.

It will be open daily from February 11 to 28 from 11 am to 11 pm and will feature entertainment, Olympic ticket giveaways and interactive product demonstrations.

Every day at 3 pm, there will be a live show called Ice Talk, where Olympians, past and present, will be interviewed by Canada's five-time Olympic track and field athlete, Charmaine Crooks. Athletes will also sign autographs. The line-up of athletes will include Susan Auch (speed skating), Duff Gibson (skeleton), Nancy Greene (alpine skiing), Clara Hughes (speed skating), Johann Koss (speed skating), Chris Lori (bobsleigh), Karen Magnussen (figure skating), Ashleigh McIvor (ski cross), Steve Omischl (aerials), Joannie Rochette (figure skating), Beckie Scott (cross-country skiing) and Hayley Wickenheiser (ice hockey).