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The sun streams down on London, as it backdrops construction work on the 2012 Olympic complex, including the main stadium, bottom right.
Anthony Charlton/Olympic Delivery Agency/The Associated Press

London strikes corporate 2012 ticket deal

AFP
Posted Thursday, January 21, 2010 9:29 AM ET

LONDON - London 2012 officials confirmed Thursday they'd signed deals with two ticket agencies that will see 130,000 tickets for the next Olympic Games sold as part of lucrative travel and hospitality packages.

Deals have been signed with international agency JetSet Sports and Mike Burton-Sodexo for the domestic market in Britain.

Fears have been expressed that corporate spectators will cream off the best tickets for the most prestigious events and so reduce the chances of 'ordinary' fans seeing the likes of the men's Olympic 100 metres final.

However, it is understood JetSet will get access to around 60,000 tickets and Mike Burton-Sodexo to around 70,000.

That equates to less than under two percent of the total 9.2 million tickets that will be sold for the 2012 Olympics and Paralympics.

London organisers said such deals were standard practice and a spokeswoman insisted Thursday: "There will be plenty of tickets for British fans at affordable prices.

"No tickets will go on sale anywhere until 2011. There will be 9.2 million tickets on sale for the Olympic Games and Paralympic Games, and less than one percent will be distributed by JetSet, the authorised international ticket distributor," she added.

"We are hosting the two biggest sporting events on the planet and providing tickets to international audiences to come to London and the UK is a standard part of hosting an international event.

"The JetSet one percent will cover all sports and will cover a range of prices and the international visitors are an important part of inbound tourism to London and the UK that major events such as the Olympics and Paralympics can provide.

"JetSet is a respected international ticket package specialist which has worked for the last 10 winter and summer Games and every organising committee since Sydney."

However, JetSet has a chequered history. Sead Dizdarevic, the company's founder and owner admitted in 2001 he was caught up in the Salt Lake City bribery scandal in the 1990s in the run-up to the American city staging the 2002 Winter Olympics.

Dizdarevic testified in court that he handed over 131,000 US dollars (80,000 pounds ) to Salt Lake City officials.

However, his company has since been considered sufficiently above board for it to be involved in deals with the last 10 summer and winter Games organising committees.

Dizdarevic told the Seattle Times in November he had made between 20 million and 30 million dollars profits from travel and hospitality packages at the Beijing Olympics, Mike Burton is a former England rugby union international who for more than 25 years has operated a corporate hospitality business specialising in providing packages for sports event, notably in rugby, golf and tennis.

 

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